In our previous community stories, we met unique and creative individuals building their own products with 3D printing technology. This time, Domechy is featuring two people at once; a husband and wife team using 3D printing to build a creative business under the name ShaflowStudio.
Shafa Shukri, 31 years old and originally from Alor Setar, Kedah, first learned about 3D printing from her husband, Mohd Rushidee, 33, who kept coming across videos of 3D printing processes and results from overseas. Excited by what the technology could do, he persuaded her to buy a 3D printer. Shafa was against the idea at first, but today she is the one running all the 3D printing thanks to growing demand from customers.
Shafa was amazed at how a single roll of filament could be turned straight into a finished product with a 3D printer, something that was nowhere near affordable just a few decades ago. She also looked to overseas users for inspiration, seeing how they applied 3D printing in everyday life. From there, she started getting ideas to design products of her own.
From Maker World To Original Products
Her journey in the 3D printing world started with Maker World. The site is packed with all kinds of 3D models, and Shafa was spoiled for choice, printing every model that caught her eye. Everything she printed and shared on WhatsApp status and Instagram caught her followers’ eyes too. People started asking whether she was selling the items she printed. That demand gave her the idea to find out what products people actually wanted.
So she and her husband tried designing and promoting their own keychains. In the product design process, her husband acts as the designer, turning all of Shafa’s ideas into 3D models using Fusion 360. Among the products Shafa and Rushidee have created are the Dino Tag, Keychain 3D, Keychain Gemok, and Display Keychain. Today, the Keychain Gemok is their most popular product on Threads.
Starting with just a few sales, demand grew quickly. To share some of their numbers; in 2025 they achieved total keychain sales of RM12,000 in two months. This past June, the best selling Keychain Gemok moved 400 units, reaching up to RM11,000 in a single month. This success came from the partnership between Shafa and her husband, who has been her backbone and strongest supporter. She also says the earnings will go towards adding more 3D printers to keep up with the growing customer demand.
What makes their keychains interesting is that every single one is made specifically for that individual, a highly personalized keychain with the person’s name on it. For products made for children, she adds the child’s name along with the parents’ phone number, a practical safety feature for kids. By making each product special to each person, they create a customer experience that is deeply satisfying, especially for parents.
Their products are made on Bambu Lab machines, namely the X1C (2 units), P1S, and H2D. The filaments used are PLA, PLA Matte, and PETG. For 3D modelling they use Fusion 360 and Tinkercad.
The Challenges Of Developing Custom Keychain Products
Roughly speaking, Shafa and her husband take one to two weeks to develop a product from the idea phase to something ready to sell. Every product comes with its own challenges. During product development, she needs to make around 3 prototypes for each different product to get the size and shape right. Then in the 3D printing process, she goes through several failed prints before landing on the most optimal result. Sometimes a single product goes through many failed prints.
For example, the Display Keychain takes 5 hours to print and went through 9 print failures before it finally printed well. If you add that up, the failed print time alone comes to around 45 hours. Even so, she never gave up and kept pushing every product until it succeeded.
After product development, marketing and promotion brought their own serious challenges. At first, Shafa marketed her products on TikTok; the platform gave high views, but sales were underwhelming. The same thing happened when she moved to Instagram, high views but low sales. It was only after building her name and branding on Threads that she finally got strong traction in both views and sales.
For her, Threads is an easy platform for buying and selling because posting is more straightforward. The text based format of Threads is also a big factor in grabbing people’s attention, with captions that catch the reader’s eye. Although she still markets on TikTok and Instagram, you could say 99% or almost all of her customers come from Threads.
ShaflowStudio Price List
| Product | Price |
|---|---|
| Keychain Gemok | RM15 to RM50 (depending on the number of letters and design) |
| Dino Tag | RM20 |
| Stand Nama 3D | RM28 to RM38 |
| Display Keychain | RM45 to RM80 |
Every customer can request their preferred colours and favourite cartoon character charms.
How To Get Your Own Custom Keychain
Visit ShaflowStudio on Threads, TikTok, and Instagram to follow their latest products and get a custom keychain for yourself and your kids:
This article is part of a Domechy series featuring local creators and entrepreneurs using 3D printing technology to make real products.
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